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When Thomas Knights picks up his camera and calls up his ginger army we all know there is something remarkable about to happen.
If you missed the last season’s #TheLawOfTheRed campaign we have great news for all the fashion lovers. Thomas Knights’ world famous Red Hot project and the London based fashion and lifestyle brand – #TheKrag – teamed up again.




After the massive success of their previous collaboration, which has shown the Red Hot models (Ken Bek, Tommy Brady and Jake Hold) as relentless warriors facing the brutal reality of big cities in the modern world, Thomas and #TheKrag decided to involve Oliver Morris and produce a short fashion movie called #TheMovie of #TheKrag, starring the cover models of the 2016 Red Hot Calendars – Ken Bek and Grace Gray. The premier of movie will take place at #TheShow of #TheKrag sponsored by Sauvelle Vodka, on the 13th of June at The Cuckoo Club, London at 6:30pm on the last day of London Collections Men. And there is much more behind that project than just a fashion movie. Since the campaign embraces support and brotherhood love, the founders of #TheKrag – Frederick Szydlowski and Magdalena Dudarska – agreed to donate a big part of the profits to anti-bullying charities supported by Red Hot. See the trailer below.




#TheMovie of #TheKrag team:

Creative Directors:
Oliver Morris, Frederick Szydlowski, Thomas Knights

Magdalena Dudarska and Frederick Szydlowski (#TheKrag)

Ken Bek (Red Hot), Grace Gray (Red Hot), Jake Semmens

Barman 1:
Bartosz Jakowiec (The World’s End Market)

Barman 2:
Piotr Jarosz (The World’s End Market)

Rum Kitchen, Notting Hill

courtesy of David Lorenz

Oliver Morris & Charlie Riccardo J

Nicoletta Unito using designers dress Michaela franvoka

Hair stylist:
Stephen Hamilton using Diva Professional Styling

Caterina Mannarino

ARROWS – EKTO1, IceKream – Unknown, Download My Heart by Creative Arts Management